Brands & Trademark Portfolio Management

Brands & Trademark Portfolio Management

Brand protection is crucial for businesses to safeguard their unique identity, goodwill, and market position. In today’s global economy, where counterfeiting, brand dilution, and intellectual property theft are prevalent, a robust trademark strategy is essential for long-term growth and sustainability. A well-protected brand serves as a symbol of trust, deters unauthorised use, and preserves the brand owner’s reputation. Effective intellectual property portfolio management ensures that trademarks, patents, and copyrights are strategically maintained, enforced, and renewed to maximise their value. By proactively registering, monitoring, and managing your trademark portfolio, our team can help you expand into new markets, strengthen brand equity, and mitigate legal risks, ensuring your brand remains a powerful and protected asset.

We assist clients in protecting and managing their valuable intellectual property assets, including trademarks, geographical indications, patents, and designs. Our expertise spans strategic filing, registration, and enforcement, ensuring that intellectual property rights are effectively safeguarded. We provide comprehensive guidance on filing strategies and portfolio management, balancing cost efficiency with robust protection.

Our services include:

Developing and implementing tailored IP strategies to protect key assets, including trademarks, geographical indications and designs
Conducting brand clearance and trademark searches for use and registration, both locally and internationally
Managing trademark filing, prosecution, and registration worldwide
Handling contentious proceedings before the IP Registry, including oppositions, revocations, and invalidity actions
Conducting IP audits and due diligence to assess, enhance, and optimise intellectual property portfolios
Advising on regulatory compliance in areas such as media, advertising, consumer law, and unfair competition

Our experience includes:

Brand portfolio management for multinational companies in e-commerce, entertainment, technology, spirits and wines, coffee, and the hospitality industry
Assisting SMEs with trademark clearance searches and filing strategies to protect their brands in Singapore, including guidance on the Madrid Protocol vs. national filings to determine the most suitable approach
Managing trademark opposition programs for an AI research and development company to safeguard the integrity of its trademarks
Handling simultaneous trademark opposition and invalidation proceedings for a global recruitment company
Advising on and managing cross-border trademark oppositions and cancellation actions for a beverage company operating in the Middle East and Central Asia, involving trademark and packaging disputes
Conducting trademark clearance searches for a Chinese technology company on behalf of a multinational corporation specialising in content, commerce, and entertainment platforms