Expanding a business through franchising presents exciting opportunities for business growth but is also accompanied with legal and strategic challenges that require thoughtful navigation. Each jurisdiction has its own unique legal and regulatory requirements, which may impact the commercial model and strategy of entering the new market.  

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We advise on and draft contracts for various franchise models and alternative commercial arrangements. We also provide strategic counsel to our clients in ensuring their trademarks, proprietary information and intellectual property is protected, secured and enforced. 

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Our clients include foreign and local franchisors and franchisees, in a diverse range of industries, including education, food & beverage, fashion, health & wellness, hospitality, retail and training. Some franchising & licensing concepts that we have assisted with include: 

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• The franchise and e-commerce licensing arrangements of various fashion brands, including assisting a leading Singapore fashion brand specialising in footwear, handbags and fashion accessories in their global expansion and first foray into e-commerce licensing
   

• The franchise of multiple F&B brands and concepts, including full-service restaurants, cafes, bakeries, kiosks and a coffee robot barista concept
   

• The franchise of a chain of capsule hotels 
   

• The franchise of pre-schools and enrichment centres 
   

• The franchise and licensing of brain training centres and curriculum
   

• The franchise and licensing of maternal and baby products and services
   

If you are entering a new market outside Singapore, we can assist you obtaining in identifying and handling potential legal hurdles to your franchising plans, and help you secure the necessary IP protection, legal and compliance advice and support through our global network of associates.  

 

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